GRAPHIC TEE SHOP
In 2020, I was approached by our Brand Design VP and Graphics Director to investigate a special project creating a destination for Graphic Tees tied to our website but breaking away from its standard feel. I conducted research and developed a strategy to for an alt graphic tees site. This work led to a Tee driven campaign in China and influenced Graphic Tee specific retail displays created in our HQ Flagship shop as well as owned retail stores across China in two separate concepts.
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